Kenya’s MumsVillage in merger with Nigeria’s BabyBliss to build a larger eCommerce platform

Bliss Group Africa.: Mothering and childcare focused e-commerce companies BabyBliss Nigeria and MumsVillage Kenya have merged to create a pan-African entity

Mothering and childcare focused e-commerce companies BabyBliss Nigeria and MumsVillage Kenya have merged to create a pan-African entity Bliss Group Africa, providing what they say is an “unparalleled omnichannel commerce, community and content offering”. The mum and baby e-commerce opportunity currently stands at an estimated $2 billion in Kenya and $5 billion in Nigeria. Thanks to COVID-19, the e-commerce market has experienced explosive growth. What began as a trend has now become a behemoth estimated to grow at over 60 per cent in both markets. Jika further adds that, “they…

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Instagram Rolls Out New ‘Personal Fundraiser’ Feature For Crowdfunding

Instagram Fundraiser

The coronavirus pandemic has upsurged the number of crowdfunding campaigns for hospital bills, funeral expenses, and other coronavirus-related causes, and now Instagram has announced Personal Fundraiser, a new tool that lets users raise money for personal causes. Soon people in the US, UK, and Ireland to raise money for their own personal causes. The company is launching the feature today as an initial test on Android phones, with iPhones to follow, after already making personal fundraising available to Facebook users. Personal Fundraiser will be available to people over the age…

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Snapchat reportedly testing a TikTok-style navigation in Discover

Snapchat was launched in circa 2012 with the objective of communicating a full range of emotions through images. May years later, it has a range of features built around conversations originating from visual imagery. Although Snapchat has always been counted among the top social media apps with approximately 230 million daily active users across the world, it has never witnessed a moment of meteoric rise as other apps including Instagram and TikTok. As TikTok’s popularity now appears to be headed towards a downfall, other apps are integrating the vertical video…

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Tiktok experiences brief outage, launches new Ad Platform amidst calls for ban

Tiktok experiences brief outage, launches new Ad Platform amidst calls for ban

TikTok has had a difficult week, to say the least — and rival Instagram just made it much harder. For a few hours on Thursday afternoon, videos that appeared on TikTok user pages, following feeds, and the For You Page all displayed broken Like totals for some users across the globe. TikTok showed that these videos had zero likes. “Earlier today, some of our users experienced app issues around notifications, the display of likes and view counts, and trouble loading videos on some pages of the app,” TikTok said in…

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Twitter might just launch a subscription platform, hints job listing

Jack Dorsey, Twitter's CEO Voice Tweets Gryphon

Twitter appears to be having a subscription platform for its social networking service in the works. A new job listing reveals that Twitter has a new internal team, codenamed “Gryphon,” that is “building a subscription platform.” Twitter is currently recruiting engineers to join this subscription team, with employees collaborating closely with the company’s payments team. Shares of Twitter (TWTR) rose 8% Wednesday afternoon following the posting. The job posting notes potential Twitter subscriptions would be “a first” for the company, but it’s not clear exactly how Twitter plans to implement…

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Opinion: Factors that will likely shape ecommerce in the second half of 2020

COVID 19 Read consumer

As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them. The first half of 2020 has been eventful for ecommerce. Of course technical innovation has progressed: Shopify launched a marketplace, Google relaunched organic product listings, Facebook introduced ‘shops’, and thousands of other changes. But much of the first half of 2020 was shaped by a disease named after 2019. The effects of ‘SARS2’ on ecommerce are tough to overstate. Tens of thousands of…

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TikTok announces TikTok For Business with branded content and advertising solutions

TikTok announces TikTok For Business with branded content and advertising solutions

TikTok has announced the launch of TikTok For Business, a platform that will provide marketers with a range of branded content and advertising solutions to help them utilise the short-form video app for their brand campaigns. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects. TikTok said in a statement, “The magic…

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Digital WhatsApp Payments for SMEs launched, Pilots in Brazil

Digital WhatsApp Payments for SMEs launched, Pilots in Brazil

Facebook has launched its WhatsApp payments service in Brazil, enabling people to send money and make purchases from within the chat app. You use it by linking up your WhatsApp account to your Visa or Mastercard credit or debit card. This now adds Facebook as one of the digital payments and mobile money providers like Mpesa WhatsApp began testing P2P payments in India in 2018 but Brazil, where the messaging service has 120 million users, becomes the first country to get a nationwide rollout. Brazil would be the first to…

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Rush to digitization during the COVID 19 Crisis Should perpetuate financial exclusion

Digitization

The economic effect of the current global COVID-19 lockdown will be severe. An essential focus for supporting the economic rebound is to invest in efforts to deepen economic integration and further lower trade costs. Digitization, and the creation of specialized ecosystems, will be the single most efficient approach to reduce trade cost on a global scale, which will benefit all countries currently impacted by COVID-19. A robust technical infrastructure and end-to-end digital processes (“paper-less”) are key elements to safeguard productivity during disastrous events. First-response actions such as implementing business continuity…

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DStv to add Netflix and Amazon Prime Video on its platforms in a strategic shift

DStv

DStv will add Netflix and Amazon Prime Video to its platforms, in a strategic shift that has seen its parent firm, MultiChoice, sign partnership deals with the giant movie streaming services. Netflix poses a growing competitive threat to MultiChoice and its own streaming service, Showmax, and the partnership move marks a shift in MultiChoice’s strategy from trying to compete with such players to working with them instead. The parent company of DStv and GOtv has been facing competition from movie streaming service and internet providers such as Zuku and Safaricom…

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