Twitter expands access to its experimental Status feature but not to its paid subscriber
Twitter’s throwback feature, is today expanding its list of potential status updates to choose from, in a continuation of tests that began this July.
The status feature, which is something of a cross between MySpace moods and a Facebook status, allows users to tag posts with an additional expression beyond the tweet itself like “shower thoughts,” “spoiler alert” or “picture of the day.”
Other new status options now available include ‘Breaking news’, ‘Games’, ‘Pet of the Day, ‘So Healthy’, ‘Then and Now, ‘To Whom It Concerns’, ‘Touch Grass’, ‘Watch cricket’, ‘Watch football’, ‘Watch rugby’ and ‘Win’.
However, the experiment is not one of the “early access” features offered to pay it’s customers as part of their Twitter Blue subscription.
“As part of this expansion, those with access to the status feature will see a new set of potential statuses to choose from. Additionally, more people in Australia will also receive access to the experiment today,” a Twitter spokesperson told TechCrunch. They added that, with today’s update, the “majority of people in Australia” will now be able to use the twitter status feature.
One group that can’t necessarily use the Twitter Status feature is the group of power users who pay for a Twitter Blue subscription. Though it marketed Blue to those who wanted an expanded range of features like a better news reading experience, personalization options, and early access to experiments it hasn’t made all its new product tests available to its paid subscribers.
Requested why it isn’t prioritizing its paid subscriber base when it comes to trialing its new merchandise first, as promised, a spokesperson clarified that it’s going to solely provide a few of its experiments to subscribers whereas others shall be examined with the broader public.
This appears to be a poor strategic determination on Twitter’s half, as those that are paying for it have to stand by and watch different customers get to mess around with new options first a perk they have been promised. Although it’s comprehensible that some options might have to be examined amongst a bigger group, at the very least, paid prospects must be inside that group.
The spokesperson clarified that Twitter Blue subscribers could have access to what the corporate considers “higher-impact” options first like NFT profile photos and, notably, the brand new Edit Tweet possibility.
The latter was also rolled out today to Blue subscribers in Canada, Australia, and New Zealand after it teased the edit function Last week. But the launch doesn’t yet include Twitter Blue’s biggest market, the United States, which it says will be “coming soon.”
Again, this strategy appears to be off the mark. While it’s one thing to test a small experiment in certain geographies, it’s discouraging to see it prioritizing certain markets and non-subscribers over its paying customers when it comes to some of its most popular features. funniest and most requested.
In this sense, we can think of social media as the major platforms and their features, such as Facebook, Instagram, and Twitter status.
We can also in practical terms of social media as another type of digital marketing channel that marketers can use to communicate with consumers through advertising. But we can also think of social media more broadly, seeing it less as digital media and specific technology services, and more as digital places where people conduct significant parts of their lives.
From this perspective, it means that social media becomes less about the specific technologies or platforms, and more about what people do in these environments. To date, this has tended to be largely about information sharing, and, in marketing, often thought of as a form of (online) word of mouth (WOM).