Creating videos has become a popular sales tactic for Chinese farmers: the clips show increasingly discerning consumers the origins of the product and provide a window into rural life that captures audience imagination. For some it has helped them find a way out of poverty, which the ruling Communist party hopes to eradicate by 2020. “Everyone said I was good for nothing when they saw I’d come back,” the 31 year-old says of his return to his village after a failed attempt at running an online clothing business. “They tell…
Read MoreChinese farmers use new videos to reach consumers
