Chinese farmers use new videos to reach consumers

Farmers

Creating videos has become a popular sales tactic for Chinese farmers: the clips show increasingly discerning consumers the origins of the product and provide a window into rural life that captures audience imagination. For some it has helped them find a way out of poverty, which the ruling Communist party hopes to eradicate by 2020. “Everyone said I was good for nothing when they saw I’d come back,” the 31 year-old says of his return to his village after a failed attempt at running an online clothing business. “They tell…

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Microsoft 4Afrika pledges its new support to farmers

Microsoft, through its 4Afrika InitiativeĀ has pledged support to the One Million Farmers Platform through disruptive agricultural technologies. As part of the partnership, Microsoft will be providing technical and business support to 14 Kenyan innovators selected to build technology solutions for the platform, a World Bank initiative, that aims to improve the productivity, profitability and resilience of one million African farmers. ā€œAgriculture is a priority area of investment for us, not only because of the enormous number of livelihoods it supports and the economic growth it drives, but also because it…

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