Chinese farmers use videos to reach consumers

Farmers

Creating videos has become a popular sales tactic for Chinese farmers: the clips show increasingly discerning consumers the origins of the product and provide a window into rural life that captures audience imagination.

For some it has helped them find a way out of poverty, which the ruling Communist party hopes to eradicate by 2020.

“Everyone said I was good for nothing when they saw I’d come back,” the 31 year-old says of his return to his village after a failed attempt at running an online clothing business.

“They tell us that we can only get out of poverty if we study and get a job in a city,” he adds.

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