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Global social media Ad spend to surpass print for the 1st time – Zenith Study

October 24, 2019 Editor

Social media will overtake print ad spend for the first time this year, becoming the third largest channel for advertising, according to the latest forecasts from Zenith. By offering sophisticated targeting capabilities and unparalleled reach for businesses of all sizes, social and search platforms have chipped away at traditional advertising sources. It’s predicted that growth will slow to 17 per cent in 2020 and then 13 per cent in 2021, at which point it will account for 16 per cent of the market. “Social media advertising gives brands the opportunity…

Pitch: Pinterest to give advertisers promoted video tool that takes up the width of the entire screen

May 31, 2018

Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted video tool that takes up the width of the entire screen. While Pinterest normally offers users a grid that they can flip through — compressing a lot of content into a small space — taking up the full width of the screen with a promoted video would offer advertisers considerable real estate if they’re looking to get the attention of users. The company also said it’s hired…