Social media will overtake print ad spend for the first time this year, becoming the third largest channel for advertising, according to the latest forecasts from Zenith. By offering sophisticated targeting capabilities and unparalleled reach for businesses of all sizes, social and search platforms have chipped away at traditional advertising sources. It’s predicted that growth will slow to 17 per cent in 2020 and then 13 per cent in 2021, at which point it will account for 16 per cent of the market. “Social media advertising gives brands the opportunity…
Read MoreGlobal social media Ad spend to surpass print for the 1st time – Zenith Study
