Coca-Cola applies to trademark its hashtag slogans

Drinks maker Coca-Cola has filed two trademark applications covering Twitter hashtags.

Documents filed at the US Patent and Trademark Office in December show that the multinational company has applied to trademark ‘#cokecanpics’ and ‘#smilewithacoke’.

It is not clear how the hashtags will be used across Coca-Cola’s various Twitter accounts, but the drinks brand has been known to encourage interaction with its more than two million followers. The company uses the #cokejourney slogan on Twitter to promote personal development among Coca-Cola fans.

For William Hansen, partner at law firm Lathrop & Gage, the move is an attempt to “protect a major marketing campaign centred on social media”, with the slogans “likely to be prominently displayed on Coke cans and bottles, which will develop a brand significance”…continue reading

Adapted from trademarksandbrandsonline

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