Adobe pushes Firefly AI into big business

Adobe pushes Firefly AI into big business

Adobe earlier this year released a test version of Firefly, its own service which it says was created with legally safe image data.

On Thursday, San Jose, California-based Adobe said it will start offering Firefly to its corporate customers as part of Adobe Express, a tool aimed at helping business users who do not specialize in design to create images and documents.

The massive creative software company says that the new offering will help enterprises “streamline and accelerate” their content supply chain while “optimizing costs,” or  in short  reducing man-hours associated with content creation.

“The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly as a standalone service, as well as with Express and Creative Cloud applications to generate, edit and share outstanding, on-brand content quickly and easily,” Adobe says.

Adobe said it will also let businesses customize the service by training it to use their own logos and products so that “when employees are creating content, it is literally within their brand guidelines,” Still said

.Suman Baseti, senior director of AI products for Adobe Experience Cloud, said any user will be able to generate reports from the data in the system by asking questions in natural language, such as asking to compare online and offline sales over a given period of time.

“As part of this new offering, Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, embedding the power of Firefly into their own ecosystem and generating content in the brand’s unique style and brand language. Firefly is designed to be safe for commercial use and enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows allowing them to deploy it across their organization with confidence.”

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