For the past 15 years, many aspects contributed to Africa’s rapid economic growth. Mobile phones were critical in leading to this growth.
Transsion, a Chinese-led group that started in Africa and focuses on emerging markets outside of China. Its brands, such as TECNO, are household names on the continent, where it is today the single biggest smartphone seller.
Transsion’s vice-president, Stephen Ha, puts this down to designing phones specifically for the needs of the African consumers.
In 2008, it made a strategic decision to focus exclusively on Africa, before expanding to other fast-growing emerging markets in the Middle East and South East Asia. Shipments of its smartphones grew by 32% year-on-year in the second quarter of 2020 and the hardware producer dominates both the high and middle sectors of the African phone market.
The new TECNO innovations
Speaking to African Business, Ha said that they have recently developed an imaging system that allows smart shooting and smart shadow experience. The new devices are integrating artificial intelligence to detect scenes and skin tones to enhance image quality.
The company is looking to come up with a longer battery life device. This is a key differentiator in Africa. The new device gives you 72-hour battery life and up to six days in standby mode. This is made possible by the chips in the AI-based smartphones which have very low power consumption. The chips enable faster processing speeds that support many advanced features.
This latest upgrade was successful due to the robust growth of the 4G and 5G network. This made them introduce the latest technologies innovation in AI, IoT internet of things, and big data.
The Africa market
Today, Africa has access to 3G or 4G networks. The network is relatively fast and people are running their businesses online.
“We’re very positive about the future and the digital revolution that’s taking place across Africa. Yes, it can do better but our projections are that Africa can become a global tech hub”, Ha highlighted.