For the past 15 years, many aspects contributed to Africa’s rapid economic growth. Mobile phones were critical in leading to this growth. Transsion, a Chinese-led group that started in Africa and focuses on emerging markets outside of China. Its brands, such as TECNO, are household names on the continent, where it is today the single biggest smartphone seller. Transsion’s vice-president, Stephen Ha, puts this down to designing phones specifically for the needs of the African consumers. In 2008, it made a strategic decision to focus exclusively on Africa, before…
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