Podcasts - itbusinessdirect

Spotify new feature encourages listening of Podcasts

December 17, 2019September 27, 2024 Dianne Jacobs

Early this year, Spotify acquired Gimlet Media, a podcast network and producer which hosts shows like Startup, Homecoming, Mogul, The Pitch, Reply All, The Cut, Science VS and Anchor which was a DIY podcasting startup that provides a set of tools that make it super easy for anyone(beginner and Pro) to create and monetize their own podcasts and for free for reportedly $300 million. Spotify also acquired Parcast, a producer for crime, mystery and sci-fi podcasts for $100m. The audio streaming giant also partnered with BBC Studios and P&G to create more podcasts.…

Brex Building its New Brand using Podcasts and Billboards

December 9, 2019September 30, 2024 Dianne Jacobs

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals. But that’s quickly changing. As it grows its customer base, Brex is taking a mass market approach to marketing reminiscent of direct-to-consumer startups like SoFi, TransferWise and N26. Since April, it’s been running a biweekly a podcast called Brex in the Black. It’s opened a lounge co-working space for customers in the Bay Area, and last year, it reportedly spent $300,000 on a…