Brex Building its Brand using Podcasts and Billboards

Brex

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals. But that’s quickly changing. As it grows its customer base, Brex is taking a mass market approach to marketing reminiscent of direct-to-consumer startups like SoFi, TransferWise and N26. Since April, it’s been running a biweekly a podcast called Brex in the Black. It’s opened a lounge co-working space for customers in the Bay Area, and last year, it reportedly spent $300,000 on a…

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