Digital now makes up 51% of US advertizing spending – Magna Report

Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including both digital and traditional media. Ad sales up, especially digital. Magna says that “net advertising sales” will grow by 6.9 percent this year to reach $207 billion, which is “a new all-time high.” And, for the first time, digital ad revenues surpassed 50 percent of total ad spending in the US. The company said that digital ad revenue in 2018 will reach $106 billion,…

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Digital Firms Dominate Top Media Companies, Emerging New Media Owners Gain Ground

Mobile Apps

Power in the digital advertising market is concentrated in the hands of a few large platforms, and New Media is becoming even more concentrated. The five purely digital media owners — Google, Facebook, Baidu, Yahoo and Microsoft — generated $71 billion in New Media revenue, which represents 68% of all global digital ad spend, up from 67% a year ago, according to a just-issued report from ZenithOptimedia, part of Publicis Groupe. Google’s dominance as the world’s largest New Media owner has increased, with the gap between it and its nearest competitor…

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