Power in the digital advertising market is concentrated in the hands of a few large platforms, and New Media is becoming even more concentrated. The five purely digital media owners — Google, Facebook, Baidu, Yahoo and Microsoft — generated $71 billion in New Media revenue, which represents 68% of all global digital ad spend, up from 67% a year ago, according to a just-issued report from ZenithOptimedia, part of Publicis Groupe. Google’s dominance as the world’s largest New Media owner has increased, with the gap between it and its nearest competitor…
Read MoreDigital Firms Dominate Top Media Companies, Emerging New Media Owners Gain Ground
