US online Black Friday sales biggest ever?

Black friday

Online sales on Black Friday in the United States hit a record $7.4 billion this year, with a large number of transactions made from smartphones, according to data released Saturday by Adobe Analytics. The figure was a 19.6 percent increase over last year and the second biggest day of online sales ever, the company said, just below the $7.9 billion consumers spent on last year’s Cyber Monday, which follows Black Friday. This year, 39 percent of online purchases were made from smartphones, a 21 percent increase from last year. “With Christmas now…

Read More

Nigerians Take The Lead In Mobile Online Shopping

Online Shopping

When compared with other countries in the continent, Nigerians take the lead when it comes to mobile online shopping, local retailers or foreign notwithstanding. A research conducted by Ipsos in Nigeria indicates that this trend is not likely to wane anytime soon. Nigerians love mobile commerce. The research conducted by Ipsos on behalf of Paypal shows that Nigerians are the keenest shoppers on the African continent. 72% of these shoppers use their smartphones to shop. This places Nigeria after China(86%) and India (82%) when ranked according to incidences of shopping…

Read More