Coca-Cola applies to trademark its hashtag slogans

Drinks maker Coca-Cola has filed two trademark applications covering Twitter hashtags. Documents filed at the US Patent and Trademark Office in December show that the multinational company has applied to trademark ‘#cokecanpics’ and ‘#smilewithacoke’. It is not clear how the hashtags will be used across Coca-Cola’s various Twitter accounts, but the drinks brand has been known to encourage interaction with its more than two million followers. The company uses the #cokejourney slogan on Twitter to promote personal development among Coca-Cola fans. For William Hansen, partner at law firm Lathrop &…

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