The survey which started 10 years ago, is now seen as the most authoritative survey, analysis, and metric of African brands. It is a consumer-led survey that seeks to establish brand preferences across Africa. The respondents of this survey are 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa. American sports and fitness giant, Nike takes the top spot for the third year in a row. MTN…
Read MoreNew 2020 survey lists the most admired African brands
