Startup food delivery Yumi Foods fed another $8M

Yumi foods

Babies have options these days when it comes to what goes in their mouths. No more is it just the standard mush in a jar. Now they have got everything from pouches to organic purees delivered right to their parents’ door and Yumi Foods is one of several startups cashing in.

The company has just announced that it raised another $8 million from several of Silicon Valley’s household names, including Allbirds, Warby Parker etc.

But it’s a tough and saturated market full of products all vying for mom and dad’s attention, and that’s not a lot of cash to go on, compared to the billion-dollar industry Yumi is up against. According to Zion Market Research, the global baby food market could reach as much as $76 billion by 2021. However, you wouldn’t know Yumi was up against such odds if you ask them and their financial supporters.

The advantage, according to the company, is in providing fresh food alternatives, and that “shelf-stable” competitors like Gerber lack key nutrients parents want for their little ones.

“Our goal is to change the standards for childhood nutrition, and completely upend what it means to be a food brand in America,” Yumi co-founder and CEO Angela Sutherland said. “This group of visionary leaders have all redefined their categories and now we have the opportunity to work together to re-imagine early-age nutrition for the next generation.”

Sales continue to rise and have risen by 10 times in the last year, according to the company. Yumi’s bet on fresh and delivered foods could prove to be just what parents want as the company continues to grow.

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