Global app store consumer spend reached $101 billion in 2018, up 75 percent from 2016. This figure is expected to exceed $120 billion in 2019, according to mobile data and analytics provider App Annie. The company released its annual The State of Mobile in 2019 Report — a comprehensive guide for businesses looking at mobile.
Screenshot from App Annie 2019 Annual State of Mobile Report
China accounted for nearly 40 percent of total consumer spend in 2018. Globally, on a category level, games accounted for 74 percent of consumer spend in 2018. Non-gaming apps only accounted for 26 percent of consumer spend, but this was up from 18 percent in 2016 and largely due to the growth of in-app subscriptions. If you have any interest in the mobile apps world, this report is the one to download.
The report reveals: Mobile Dominates Worldwide:Consumers downloaded 194 billion apps in 2018
- Spent $101 billion in app stores, and averaged three hours per day in mobile. Time spent in-app grew 50% from 2016 to 2018; downloads up 35% over the same period.
- Mobile Gaming Goes Global: Mobile games grew faster than console, PC and online and handheld games in 2018 and is expected to reach 60% market share in game spend across all platforms in 2019.
The report is filled with specific details on retail, gaming, and uses more than half the 160 pages covering country by country breakdowns of downloads, and consumer spend. For example, the predictions section had this to say about the mobile gaming experience:
“In 2018, we saw the mobile gaming experience mature. Fortnite and PUBG — along with upgraded smartphone specs — drove multiplayer game mechanics that put them on par with real-time strategy and shooter games on PC/Mac and Consoles in a way that hadn’t been done before, all while complementing existing mobile gaming habits. For many publishers, mobile has the scale — and growth — that makes it a particularly compelling platform.”
10 Minutes Out Of 60 Minutes Spent With Mobile Video
Researchers further believe that in 2019 about 10 minutes of every hour will be spend with mobile video. If you are only interested in entertainment and gaming, for example, you can head to their blog and read quick summaries based on the full report. The post: 2019 in Mobile: 5 Things You Need to Know includes thoughts on Disney and Netflix or how Niantic’s Harry Potter game will likely exceed $100 million in consumer spend in the first 30 days alone.
You can access the full App Annie 2019 State of Mobile report here (requires simple email registration to download for free). The company is headquartered in San Francisco with 11 offices worldwide. Hat tip to BizReport for alerting me to this mobile retail study.