Microsoft steps up media campaign urging girls to pursue STEM careers

For the next phase of its “Make What’s Next” campaign, which encourages girls to enter tech and science fields, Microsoft is launching a spot that shows girls the steps they have to take to make their STEM goals a reality.

The campaign was introduced last year and highlighted today with a video of young girls talking about they would do change the world. The girls who appear to be tweens and teens are resolute and confidant about the challenges they want to tackle: climate change, making sure there’s enough water for all, a cure for breast cancer, a self-sustaining environment – and more.

“There is general awareness that we have that problem,” said Kathleen Hall, corporate VP of brand advertising and research, at Microsoft, “but we want to get beyond general awareness and tap into what girls, parents and educators can do it about.”

To that end, Microsoft launched a new movement last year calling on girls to #MakeWhatsNext. The company is doubling down on its efforts during Women’s History Month in March and International Women’s Day, which is observed on March 8.

The campaign raises awareness of the issues that cause girls to drop out of or lose interest in STEM, and aims to spark excitement in how they can change the world.

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