Global app store consumer spend reached $101 billion in 2018, up 75 percent from 2016. This figure is expected to exceed $120 billion in 2019, according to mobile data and analytics provider App Annie. The company released its annual The State of Mobile in 2019 Report — a comprehensive guide for businesses looking at mobile. Screenshot from App Annie 2019 Annual State of Mobile Report China accounted for nearly 40 percent of total consumer spend in 2018. Globally, on a category level, games accounted for 74 percent of consumer spend…
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