‘.brands’ become reality as first branded gTLD delegations take place

This weekend ‘.brands’ became a reality with Monash University making a little bit of history, becoming the first such application to be delegated to the DNS root. In October, WTR reported on the delegation of the first new gTLD applications to the root zone. These related to IDN applications, and subsequent delegations (and sunrises) have centred on generic strings. The announcement that Monash University’s branded TLD is now live, then, is notable for making ‘.brands’  a reality. In its application, the Australian University states that registrations in the TLD will…

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