Google has launched an ad-blocker for its Chrome web browser that is designed to prevent “annoying” and “intrusive” ads being shown to users. Google announced the move to curtail full-page and auto-playing video ads, among others, last year. The choice of which ads to block will be determined by the Coalition for Better Ads (CBA) – made up of companies including Google and Facebook. Sites will have 30 days to remove disruptive ads before blocking begins. A survey of 40,000 US and European web users found that the most intrusive…
Read MoreGoogle Chrome launches default ad-blocker
