Showmax Launches in 36 Sub Saharan Countries


Just a few months after Netflix launched in African countries, one of its competitors, Showmax has followed in its footsteps and launched in 36 Sub Saharan countries. Showmax, which was launched last year in August and which is backed by Napsers will for $7.99 per month, provide unlimited viewing  Internet TV services with approximately 15,000 TV show episodes.

Barron Ernst, Chief Product Officer for Showmax said:

“The speed and cost of connectivity are significant hurdles for any internet-based service in Africa. Getting it right means you’ve got to do much more than just flick a switch. We’ve been busy testing the service in key locations across the continent and optimising our delivery network. Perhaps more importantly, we’ve adapted our apps to address the needs of consumers in Africa, introducing features like downloads for viewing TV shows and movies when not connected.”

With a Kiswahili language section and a Nollywood section, as well as an African Film section that pulls together classic movies from across the continent, Showmax has been customized to fit African consumers’ needs. Other features that Showmax has include its adaptive bitrate streaming that monitors connection speeds. This way, it can automatically adjusts video stream resolution to avoid buffering, download function that enables consumers to save up to 25 movies and TV shows to their devices among others.

Internet TV Services seems to be all the rage. Now and then, different providers launch their apps or services. So what makes Showmax stand out? Mr. Barron Ernst says:

“The growth potential of the African market is huge, and we’re not the only internet TV service looking to meet that demand. The difference is that we’re not simply cutting and pasting an existing model from elsewhere, and instead have built a product and content selection designed specifically for Africa.”

It is now available in Botswana, Burundi, Cabo Verde, Cameroon, Central African Republic, Chad, Comoros, Congo, DRC, Djibouti, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mauritius, Namibia, Reunion, Rwanda, Saint Helena, Ascension and Tristan da Cunha, Sao Tome and Principe, Senegal, Seychelles, South Africa, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe,

Read more here.


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