Location information to make mobile ads more valuable

NEW YORK–Hyper-targeted advertising based on your location is coming to mobile phones and could finally bring money into the mobile advertising market, say experts at the All Things D mobile conference here Monday.

In two separate interviews, the CEO of the mapping app Waze and ad executives Jason Spero from Google and Mollie Spilman of Millennial Media talked up the importance of users’ GPS location information to help tailor advertising. Adapted From cnet.com

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