Mobile now accounts for 47% of all online transactions in Middle East and Africa, Criteo

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The advertising platform Criteo released its 2018 Q2 Global Commerce Review, having analysed browsing and purchasing data from over 5,000 retailers in more than 80 countries. Michele Iozzo, managing director for the Middle East & Africa, Criteo, says, “Mobile continues to command a higher share of the online transactions pie driven by high smartphone penetration across the MEA region. The study has revealed a year-on-year increase of the share of In-App Transactions for retailers who promote their shopping app, proving that it isn’t enough to just launch an app, but…

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