Uber and Little Cab’s duel for Nairobi’s Taxi Market

Uber Africa launches Uber Cash in partnership with Flutterwave

Uber is in the middle of a bruising battle for dominance in east Africa’s largest economy: Kenya. The ride-hailing company started operating in the cities of Nairobi, Mombasa, Kisumu and Thika last year. It has already outlasted the online cab operator Easy Taxi, which opted out of the Kenyan market in May this year following a decision by one of its backers, Goldman Sachs, to direct all its investments towards the more profitable Uber. However, Uber now has a new domestic rival: Safaricom. It’s one of Kenya’s largest companies, 40%…

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