Fuji Xerox rebrands to Fujifilm Business Innovation

Fuji Xerox

Fuji Xerox has re-branded and will be known as Fujifilm Business Innovation as of 1 April 2021 as part of the company’s plans to focus on its existing businesses and expand into new business areas such as cloud, artificial intelligence, and the Internet of Things. Affiliates and sales companies in and outside of Japan will also change their names respectively on the same date, but Fuji Xerox said their new names will be revealed at a later date. The re-branding comes as the company also announced it would not be…

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