Tablet adoption in EU-5 to surpass 100 million this year

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Tablet adoption in the EU-5 continues to rise steadily, and according to new eMarketer estimates, the region’s tablet user base will surpass 100 million by the end of 2014. By 2018, more than 146 million people will use a tablet at least once per month. More than half of all users in the region—52.3 million people—will reside in the UK or Germany, the EU-5’s largest tablet markets. France also has a significant tablet audience, with 22.8 million users, or 22.5% of the total. Italy and Spain will have smaller tablet…

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