Organisers of the world’s biggest book fair warned on Tuesday against the domination of Internet giants as the publishing world grapples to blend old and new forms of reading. American giants Amazon, Apple and Google — whose entry into the world of online sales and digital books is threatening the traditional publishing industry — are “logistics magicians but are not publishers”, said Juergen Boos, director of the Frankfurt Book Fair. “There’s no passion there,” he told reporters as the giant German book fair prepared to open Wednesday. Boos warned it…
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Best Gender Pay Gap in the Tech Sector
The gender pay gap remains a problem in the tech sector, among many others. For all the progress made in the fight for pay equality, statistics still point to unequal treatment of employees based on their gender. It’s not just the statistics, but the efforts needed to achieve true equality. Statistical Overview of the Gender Pay Gap in Tech The gender pay gap in the tech industry is well-documented through various studies and reports. According to data from the U.S. Census Bureau, women in tech earn approximately 82 cents for every…
‘Buy on Google’ is now running commission-free
‘Buy on Google’ is now running commission-free Google is making it free for retailers to sell products in search results by waiving Commission fees for sales made via the ‘Buy on Google’ option. ‘Buy on Google’ is a payment option that lets customers buy products without leaving Google search results. The option to buy products directly on Google is made available to customers when they click on shopping listings in search results. Like other online payment providers, Google has always charged a commission fee for sales made through its platform.…
New: COVID-19 is Transforming E-Commerce Globally
Just over 306 million Americans are affected by stay-at-home orders, nearly 95% of the U.S. population. COVID-19 will forever change retailing, and its initial impact on e-Commerce is creating challenges to online selling & service no one imagined in January. The following graphic from COVID-19 Commerce Insight, an Emarsys initiative in cooperation with GoodData show how year-over-year revenue growth comparing the last seven days to the same period last year: Mobile devices are the most popular device for online shopping by a wide margin. 72% of consumers are using mobile…
New Malicious Trojan app terrorizes users with fake reviews
Kaspersky researchers detected a Trojan application that terrorizes users with unsolicited ads and boosts installations of online shopping applications. This malicious app visits smartphone app stores, downloads and launches applications and leaves fake reviews on behalf of the user, all while hiding itself from the device owner. As sales are hitting the stores, both users and brands need to be wary. When choosing shops, users rely heavily on reviews, while retailers increase their promotion and advertising budgets. As it turns out, neither can fully trust what they see online, as…
Chinese farmers use new videos to reach consumers
Creating videos has become a popular sales tactic for Chinese farmers: the clips show increasingly discerning consumers the origins of the product and provide a window into rural life that captures audience imagination. For some it has helped them find a way out of poverty, which the ruling Communist party hopes to eradicate by 2020. “Everyone said I was good for nothing when they saw I’d come back,” the 31 year-old says of his return to his village after a failed attempt at running an online clothing business. “They tell…
Jumia’s stock losing more than half of its value since its NYSE public IPO
Jumia, the ‘African’ ecommerce company that has its corporate headquarters in Dubai and operations in 14 African countries including Egypt, Morocco, Tunisia, and Algeria, continues to struggle after an initial good run at the New York Stock Exchange. It’s stock closed at $6.68, an all-time low, on Friday, with the market cap going down to ~$520 million. For the sake of context, the Rocket Internet-founded Jumia had become a unicorn (with a valuation of $1.08 billion) in 2016 (when it was known as Africa Internet Group or AIG) after raising…
How AI could bring New difference in 2019
In 2019, artificial intelligence (AI) will increasingly become a mainstream presence in our work and personal lives, inspiring our purchase decisions and digging deeper into business outcomes and events. At the same time, expectations surrounding AI will also grow, as calls for transparency and fair play become too loud for businesses to ignore. Here are four ways we see AI making a difference in our lives in the new year: AI gets warm and fuzzy. Conversational AI is fast becoming a fact of life; already, 20% of U.S. adults have access to smart speakers in their homes. Google…
Sky.Garden: Revolutionizing Kenya’s New E-Commerce Sector
Upon noticing that the economic sector in Kenya only caters for the top tier in the economic pyramid which leaves little room for individuals and businesses that exist within the lower segments of the economy to reap the benefits of online transactions, Sky.Garden decided to come up with a sophisticated eCommerce platform that they can use to expand their geographical reach. ITBusinessDirect spoke to Isaac Hunja the Chief Marketing Officer about their work. How can you define the technology sector in Kenya? I would describe the technology sector in Kenya…
Flitto’s language data helps machine translation systems get more accurate
Artificial intelligence-powered translation is becoming an increasingly crowded category, with Google, Microsoft, Amazon and Facebook all working on their own services. But tech still isn’t a match for professional human translations and machine-generated results are often hit-and-miss. One online translation service, Flitto, is now focused on providing other companies with the language data they need to train their machine translation programs. Headquartered in Seoul, Flitto launched in 2012 as a translation crowdsourcing platform. It still provides translation services, ranging from a mobile app to professional translators, for about 7.5 million…