Telecom firm Airtel Kenya has launched a TV app service in the market as it moves to tap the growing demand for movie streaming services and rev up data consumption on its network.
The free service dubbed Airtel TV will allow users to watch movies, documentaries, music, and cartoons, seeking a piece in a market dominated by giants Netflix, Amazon, and Showmax– which provide videos on demand.
The service will be free for now, a pointer that seeks to earn money from the consumption of data by its subscribers.
The app is a streaming service that we have come to experience from other vendors. However, Airtel TV is the first of its kind, that is, the first mobile operator to launch such a product.
According to the carrier, customers who will download the app will have access to entertainment content, both from the local and international markets.
The app is available for both Android and iOS users.
Customers will enjoy access to a range of content from top studios that will include movies, drama, documentaries, music, and cartoons.
• Universal among others
The services can be accessed without a subscription.
All you need is an Airtel Kenya mobile number and a smartphone that you will then use to buy data and download the app and enjoy watching at that instant in your smart device.
“Airtel TV has no monthly subscriptions and is accessible as long as you have data for streaming,” says Airtel Networks Kenya Ltd CEO Prasanta Das Sarma who expressed excitement upon launching the new product.
How to install Airtel TV app:
- Go to Android store or iOS App store
- Search for Airtel TV
- Fill in the registration form with an Airtel phone number and email address.
- Insert the OTP (one time password) sent to your mobile phone to complete the registration.
- Data charges apply
Recently, Telkom Kenya said it was no longer looking to merge its business with the Kenyan unit of India’s Bharti Airtel, citing challenges of securing the required regulatory approvals for the deal reports Reuters.