Twiga Foods, Jumia signs deal for Fresh Food distribution during COVID 19 Crisis

jumia twiga foods covid 19 deal

E-commerce platform Jumia Kenya and Twiga Foods have signed a partnership agreement that will enable shoppers on the platform to buy fresh produce as well as processed foods distributed by the farm produce aggregator.

Through the deal, shoppers can now buy pre-packed bundles whose cost will range between Sh1,230 and Sh3,180 depending on the goods. The bundles will save customers up to 50 percent compared to average supermarket prices, and consist of items like watermelon, potatoes, tomatoes, onions, bananas, maize meal and processed milk. Delivery will be free in Nairobi and its surburbs.

They join a trend in which retailers have been partnering with logistics companies to ease delivery of goods. Retailers like Naivas as well as restaurants in Nairobi have inked deals with Glovo, Uber and other mobile-based delivery service companies to ease the shopping experience of Nairobi customers.

Coming in the wake of movement restrictions imposed to slow down the spread of the global Coronavirus pandemic, the deal will help shoppers to get the goods they buy delivered to their homes on the same day. For the two firms, this will further expand their distribution capacities, with one adding fresh produce to the goods available on the online platform and the other guaranteeing delivery.

“Our partnership with Twiga will allow customers to shop on Jumia for their fruits and vegetables. They will also get same-day free delivery on the platform in Nairobi and will save customers’ money – as Twiga cuts out the middle men by buying directly from farmers and FMCG manufacturers across the country,” said Jumia Kenya’s Chief Executive Officer Sam Chappatte.

The two companies said that by bringing their capabilities together, they aim to offer an unrivalled delivery service for food, providing fresh, high quality products directly to people’s homes across Nairobi.

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