Africa’s mobile money platform Mpesa expands to Europe

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Editor’s note: Tomorrow Transformed explores innovative approaches and opportunities available in business and society through technology. (CNN) — Snapchat may be the latest application with a new mobilepayment feature launched this week, but the idea that made Snapcash possible was spawned more than seven years ago in Africa. When M-Pesa came on the scene in 2007 — a money transfer system devised by Vodafone and Kenya-based Safaricom – it sparked a mini-revolution. With the touch of a button, relatives in Nairobi could transfer cash instantly to their remote up-country families…

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African Mobile Money platform Mpesa adopted in Europe

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Vodafone brings Africa’s M-Pesa mobile money to Europe * Launch targets 7 mln in Romania who mainly use cash * M-Pesa has 16.8 mln active customers in emerging markets * Mobile payments expected to grow rapidly in coming years By Kate Holton LONDON, March 31 (Reuters) – Vodafone brought the mobile money service that has revolutionised banking in Africa to Romania on Monday, offering M-Pesa text-message transactions to millions of customers in its first push into Europe. Vodafone said it had chosen Romania to target the seven million people there…

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