American Startup wants disrupt traditional insurance models using smart tech

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Mobile technology continues to smart its way into every service available, Insurance insutry is yet to be disrupted. The on-demand economy, which uses smartphone technology to immediately fill consumer needs, has changed the way people order food, a car, or a place to stay. Now, technology start-ups are targeting the next business frontier – insurance – offering coverage with the swipe of an app. Trov, a San Francisco Bay Area firm that provides smartphone-based on-demand insurance for individual assets, like computers or cameras, for any duration, launched in the UK…

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