Snapchat reportedly testing a TikTok-style navigation in Discover

Snapchat was launched in circa 2012 with the objective of communicating a full range of emotions through images. May years later, it has a range of features built around conversations originating from visual imagery. Although Snapchat has always been counted among the top social media apps with approximately 230 million daily active users across the world, it has never witnessed a moment of meteoric rise as other apps including Instagram and TikTok. As TikTok’s popularity now appears to be headed towards a downfall, other apps are integrating the vertical video…

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Tiktok experiences brief outage, launches new Ad Platform amidst calls for ban

Tiktok experiences brief outage, launches new Ad Platform amidst calls for ban

TikTok has had a difficult week, to say the least — and rival Instagram just made it much harder. For a few hours on Thursday afternoon, videos that appeared on TikTok user pages, following feeds, and the For You Page all displayed broken Like totals for some users across the globe. TikTok showed that these videos had zero likes. “Earlier today, some of our users experienced app issues around notifications, the display of likes and view counts, and trouble loading videos on some pages of the app,” TikTok said in…

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TikTok announces TikTok For Business with branded content and advertising solutions

TikTok announces TikTok For Business with branded content and advertising solutions

TikTok has announced the launch of TikTok For Business, a platform that will provide marketers with a range of branded content and advertising solutions to help them utilise the short-form video app for their brand campaigns. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects. TikTok said in a statement, “The magic…

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Global social media Ad spend to surpass print for the 1st time – Zenith Study

Social media will overtake print ad spend for the first time this year, becoming the third largest channel for advertising, according to the latest forecasts from Zenith. By offering sophisticated targeting capabilities and unparalleled reach for businesses of all sizes, social and search platforms have chipped away at traditional advertising sources. It’s predicted that growth will slow to 17 per cent in 2020 and then 13 per cent in 2021, at which point it will account for 16 per cent of the market. “Social media advertising gives brands the opportunity…

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