Ride-hailing platform Taxify rebrands as Bolt

Taxify, the ride-hailing platform rebranded in SA as Bolt, after five years in the local market. Uber rival said on Thursday. “This update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing with cars to motorbikes and scooter-sharing,” it said. CEO Markus Villig said in a statement that when the company was founded five years ago, its first product was a taxi-dispatch solution that gave it its original name. Since then, it has outgrown parts of its brand, he said.…

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