Startup food delivery Yumi Foods fed another $8M

Yumi foods

Babies have options these days when it comes to what goes in their mouths. No more is it just the standard mush in a jar. Now they have got everything from pouches to organic purees delivered right to their parents’ door and Yumi Foods is one of several startups cashing in. The company has just announced that it raised another $8 million from several of Silicon Valley’s household names, including Allbirds, Warby Parker etc. But it’s a tough and saturated market full of products all vying for mom and dad’s attention, and that’s not…

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Brex Building its Brand using Podcasts and Billboards

Brex

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals. But that’s quickly changing. As it grows its customer base, Brex is taking a mass market approach to marketing reminiscent of direct-to-consumer startups like SoFi, TransferWise and N26. Since April, it’s been running a biweekly a podcast called Brex in the Black. It’s opened a lounge co-working space for customers in the Bay Area, and last year, it reportedly spent $300,000 on a…

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Ethena Startup creates a Sexual Harassment Software

Ethena

Ethena, a software startup, is making it easier to customize sexual harassment training for employees. The company is aiming to make the delicate topic of sexual harassment training more engaging and less uncomfortable for both employees and executives. It believes that something as important as sexual harassment training certainly should not be a cookie-cutter experience. Instead, the software, which is currently set to be released in January of the new year, promises to offer a unique educational experience for each employee and one that just might make them look forward…

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Nigerian Start up innovates Recycling; Q&A with Bilikiss Abiola, Founder WeCyclers

Bilikiss Adebiyi Abiola , Founder and CEO of Wecyclers The Nigerian tech startup space is developing at speed, and stands a good chance of being the Africa’s leader.  ITBusinessDirect spoke with  Bilikiss Adebiyi Abiola , Founder and CEO of Wecyclers, a company that offers  household recycling service using a fleet of low-cost cargo bikes. They are powering social change using the environment by allowing people in low-income communities in Nigeria to capture value from their waste. Question: How can you define the technology sector in Nigeria? Bilikiss: I believe it’s…

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