Snapchat acquires social map app Zenly to allow users to track their friends

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Snapchat has acquired Zenly, a French startup that makes a social map so people can see where their friends are hanging out, for $200m in cash plus additional stock awards. Zenly’s app lets users see where their friends currently are on a map using constant GPS in the background. People can then message these friends in the app to make plans to hang out. Snap Inc. will however allow Zenly to run somewhat autonomously. Zenly has said that its product updates will be the main drivers of user growth, which slowed…

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Stories Search makes Snapchat a real-time YouTube

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Snapchat is shifting from a social network limited to content shared by people you follow to an ephemeral, real-time database of what’s going on now everywhere. It started as a social network that was limited to content being shared by people you follow but now it is increasing its dimensions. It is now trying to become a platform where you can follow a real-time database of what goes on around the world. Today the company announced ‘Search for stories’ and this feature is surely going to give YouTube and Twitter…

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Snapchat Is Launching A New Discovery Feature That Will Make It A Bigger Threat To Facebook

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Snapchat just announced its new Discover feature, a collaboration with media companies such as Vice, CNN, Yahoo News, Comedy Central, and National Geographic to bring news to users in the form of Snapchat stories. News stories released through Discover will be available in multiple parts, allowing for media companies to string together a narrative with a beginning, middle, and end. In typical Snapchat fashion, each news story will last for 24 hours before disappearing. The introduction of Discover will help Snapchat further compete with Facebook, which now includes links to…

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