Kenya’s MumsVillage in merger with Nigeria’s BabyBliss to build a larger eCommerce platform

Bliss Group Africa.: Mothering and childcare focused e-commerce companies BabyBliss Nigeria and MumsVillage Kenya have merged to create a pan-African entity

Mothering and childcare focused e-commerce companies BabyBliss Nigeria and MumsVillage Kenya have merged to create a pan-African entity Bliss Group Africa, providing what they say is an “unparalleled omnichannel commerce, community and content offering”. The mum and baby e-commerce opportunity currently stands at an estimated $2 billion in Kenya and $5 billion in Nigeria. Thanks to COVID-19, the e-commerce market has experienced explosive growth. What began as a trend has now become a behemoth estimated to grow at over 60 per cent in both markets. Jika further adds that, “they…

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MumsVillage enters ecommerce to help mothers earn revenue

MumsVillage enters ecommerce to help mothers earn revenue

Isis Nyong’o’s MumsVillage has diversified into ecommerce to help mothers make money with the launch of MumsVillageShop. The move into ecommerce has been supported by impact investor Gray Matters Capital’s digital accelerator program – GMC Calibrator. MumsVillage also participated in the Unilever-DFID TRANSFORM partnership and Alibaba efounders Fellowship. “It is great to see one of the members from the first class of the eFounders program bring their vision to life. The program aims to empower young entrepreneurs to be champions for an inclusive digital economy, and the growth of MumsVillage serves as a…

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