A world of new possibilities from Mobile apps to the blind and visually impaired

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Ask anyone who was around before smartphones, and they’ll tell you life was different. But for Nutsiri “Earth” Kidkul, who went blind eight years ago, life-changing doesn’t begin to describe the impact of mobile apps. Before specialized apps came along, Kidkul would have to plan and prepare much more for basic tasks like grocery shopping, traveling or reading documents. What’s more, Kidkul often needed assistance from other people to go about her day. “I was always at the mercy of their time or schedule,” Kidkul says. Kidkul uses, for example,…

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Flurry Report Reveals U.S. Consumers Now Spend More Time In Mobile Apps Than Watching TV

Mobile Apps

At yesterday’s Apple event in San Francisco, CEO Tim Cook spoke about the need to bring apps to the TV’s big screen, while introducing the new Apple TV. Today, a new report from Flurry also highlights how apps have edged their way further into our lives, noting that, for the first time ever, the time spent inside mobile applications by the average U.S. consumer has now exceeded that of TV. Traditional cable TV has already been suffering in recent months, as more consumers are cutting the cord or opting never…

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Location information to make mobile ads more valuable

NEW YORK–Hyper-targeted advertising based on your location is coming to mobile phones and could finally bring money into the mobile advertising market, say experts at the All Things D mobile conference here Monday. In two separate interviews, the CEO of the mapping app Waze and ad executives Jason Spero from Google and Mollie Spilman of Millennial Media talked up the importance of users’ GPS location information to help tailor advertising. Adapted From cnet.com

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