Mobile’s continued global growth is evident when looking at market-level data. In 2016, smartphone users downloaded over 90 billion apps on the iOS App Store and Google Play, and they spent nearly 900 billion hours in apps. Now a report shows that smartphone users are spending more time in apps than in years past, and now access over 30 apps on a monthly basis. At first, news that users are accessing nearly 10 apps daily sounds like a notable increase from a report from a couple of years ago, which had…
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