KPMG Report: Going beyond the data: achieving insights from data and analytics Long before the term big data first appeared in 1997, organizations were already struggling to make sense of all of the information piling up in their databases and warehouses. But over the past five years, the focus on big data has started to shift: today the issue is no longer about owning the most data but rather about how to gain the most insight from that data and – in turn – how to convert those insights into…
Read MoreBusinesses’ biggest barrier to implementing their big data strategy is identifying what data to collect
