Facebook debuts new logo with different colors for distinction on its acquisitions Instagram, WhatsApp

Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.

Social media leader, Facebook wants more people to know it owns Instagram, WhatsApp and Oculus while still maintaining a distinct identity for its main app. So today it launched a new capitalization and typography format for its company name, using all capital letters and a shifting color scheme that highlights Instagram’s purple gradient and WhatsApp’s green tint. The idea to change the corporate logo to a minimalist rendering of the Facebook name, a move the company said is meant to separate the wider corporation — and its subsidiariesfrom the core…

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