Our biggest search competitor is Amazon says Google Boss Eric Schmidt

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BERLIN: Google boss Eric Schmidt said on Monday his company’s biggest competition as a search engine came from e-commerce giant Amazon, not from its traditional rivals. In remarks prepared for delivery in Berlin, Schmidt hit back at accusations that Google as the world’s biggest search engine enjoyed unchallenged market dominance, saying that the sector was targeting the company on several fronts. “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon,” he said. “People don’t think of Amazon as search, but if…

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