Mobile now accounts for 47% of all online transactions in Middle East and Africa, Criteo

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The advertising platform Criteo released its 2018 Q2 Global Commerce Review, having analysed browsing and purchasing data from over 5,000 retailers in more than 80 countries. Michele Iozzo, managing director for the Middle East & Africa, Criteo, says, “Mobile continues to command a higher share of the online transactions pie driven by high smartphone penetration across the MEA region. The study has revealed a year-on-year increase of the share of In-App Transactions for retailers who promote their shopping app, proving that it isn’t enough to just launch an app, but…

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Sources Intimate that Rocket Internet is preparing a Jumia IPO

Banking Crisis
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Reuters sources have intimated that German start-up investor Rocket Internet (RKET.DE) is preparing its African online shopping platform Jumia for a possible New York listing in the first quarter of 2019 which could value the firm at about $1 billion. Citi (C.N), Morgan Stanley (MS.N) and Berenberg are coordinating the IPO, the sources said. Shares worth up to $250 million may be sold, one of the sources said, adding that no final decision about the timing or metrics of the deal had yet been taken. The investor and the banks…

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e-Commerce in Africa could hit US$75 billion by 2025

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How to capitalise on the African Continental Free Trade Area (AfCFTA) and develop an African e-commerce strategy for possible adoption by the Africa Union (AU) dominated discussion at a recent AU conference in Kenya. Jean Bertrand Azapmo, Regional Trade Advisor at the AU Trade & Industry Department, said, “The roadmap provides for the mapping of stakeholders and the creation of Multi-stakeholder Working Group/Platforms so as to provide an opportunity for African SMEs and startups to share experiences and best practices, share ideas; which is crucial for e-commerce development.” e-commerce can…

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