Riding the digital storm

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The digital disruption storm is past the horizon and in the business backyard. Business leaders are now sensing the digital heat and are hurriedly getting equiped to survive the ‘storm-winds of digital disruption’. Across all industries, digital disruption is no longer a hypothetical—it’s reality. Digitization is changing the way products are made, marketed, and delivered, altering consumers’ behavior and expectations in turn. These changes are unlike anything the world has seen since the Industrial Revolution. Those who don’t adapt will be left behind. Organisations are under immense pressure to keep…

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