2020 survey lists the most admired African brands

Africa brands

The survey which started 10 years ago, is now seen as the most authoritative survey, analysis, and metric of African brands. It is a consumer-led survey that seeks to establish brand preferences across Africa. The respondents of this survey are 18 years and older, in 27 countries which collectively represent 50% of the continent, covering all economic regions and accounting for an estimated 80% of the population and the GDP of Africa. American sports and fitness giant, Nike takes the top spot for the third year in a row. MTN…

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