Ecommerce merges Mums Village with Baby Bliss Childcare-focused e-commerce companies MumsVillage Kenya and BabyBliss Nigeria Mothering have merged to create a pan-African entity, Bliss Group Africa, providing what they say is an “unparalleled omnichannel commerce, community and content offering”. The mum and baby e-commerce opportunity currently stands at an estimated $2 billion in Kenya and $5 billion in Nigeria. Thanks to COVID-19, the e-commerce market has experienced explosive growth. What began as a trend has now become a behemoth estimated to grow at over 60 per cent in both markets.…
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