Amazon Echo Dot ad cleared over cat food order

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A television ad for Amazon’s Echo Dot smart speaker that caused a viewer’s device to try to order cat food has been cleared by a UK regulator. The advert, which aired in October, featured a man asking Amazon’s voice assistant Alexa to order Purina cat food. A viewer said the ad caused their Echo Dot device to respond after hearing the ad on the television. The viewer complained that the ad was “socially irresponsible”. The Advertising Standards Authority (ASA) announced that it would not uphold the consumer’s complaint because it…

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You can now use Alexa to send SMS messages

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Amazon announced the launching a new messaging feature for Alexa devices in the U.S. that will allow you to send texts – yes, SMS messages – to your friends and other contacts using your voice. Customers can now ask Alexa to send a message to a specific contact, and Alexa will figure out how to route it appropriately – using either the previously launched Alexa messaging system, or by sending it out as an SMS instead, if the recipient doesn’t have an Alexa device of their own. There is one big…

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