Airtel Kenya launches a TV app service to tap into the streaming services market

Airtel Kenya has launched a TV app service to tap into streaming services market

Telecom firm Airtel Kenya has launched a TV app service in the market as it moves to tap the growing demand for movie streaming services and rev up data consumption on its network. The free service dubbed Airtel TV will allow users to watch movies, documentaries, music, and cartoons, seeking a piece in a market dominated by giants Netflix, Amazon, and Showmax– which provide videos on demand. The service will be free for now, a pointer that seeks to earn money from the consumption of data by its subscribers. The…

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